Belinda’s Coat Auction for ICA

After more than 30 years of brightening our mornings and guiding us through Minnesota’s wildest weather, our dear friend Belinda Jensen of KARE 11 is retiring this May. And she is celebrating in the most Belinda way possible: by giving back.

As she wraps up her incredible career, Belinda is auctioning off the iconic coats and accessories she has worn on air throughout the years, with 100 percent of the proceeds benefiting ICA Food Shelf. Every coat carries a story. Every bid helps a neighbor.

Belinda’s Coat Auction goes live March 1 and runs through March 30. Nearly 40 coats and dozens of accessories will be up for grabs. From bold winter statements to colorful spring favorites, this is your chance to own a piece of Minnesota broadcast history while making a meaningful impact in our community.

Place your bids, share with friends, and take home your very own piece of Belinda’s journey at KARE 11. Winners will be notified by email on March 31.

Then join us in person to celebrate.

Coat Pick Up Celebration
ICA Food Shelf
11588 K Tel Drive, Minnetonka
Friday, April 3
10:00 a.m. to 12:00 p.m.

Come pick up your winning coat, enjoy treats with Belinda and the ICA team, snap a photo, and help stock our shelves by bringing a food donation for neighbors in need. You can find our most needed items list here.

This is more than an auction. It is a celebration of a remarkable career and a powerful way to support our community. Let’s send Belinda into retirement with full hearts and full shelves.